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To create unique content for JVN Hair, I would focus on ideas that are engaging, shareable, and aligned with the brand’s values. First, I’d produce “Before & After Transformations”, showcasing students experimenting with different textures, styles, and JVN Hair products to highlight the versatility and effectiveness of the line. Second, I’d create quick, fun tutorials or hacks, like “3 Ways to Refresh Your Hair Between Washes” or “5-Minute Styles for Busy Students,” that provide value while keeping the content relatable. Third, I’d launch a student spotlight series, featuring peers sharing their hair journeys, confidence stories, or styling tips with JVN Hair, reinforcing individuality and inclusivity while encouraging audience interaction. These concepts would generate high-quality, authentic content that resonates with the campus community and drives engagement.

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To creatively incorporate JVN Hair on campus, I would plan events that engage students, showcase the products, and align with the brand’s values of individuality and confidence. First, I’d host a “Style Your Way” pop-up, where students can try JVN Hair products, experiment with different textures and styles, and take professional-quality photos to share on social media. Second, I’d partner with campus clubs that I am involved in to sponsor a themed event, like a self-care night where JVN Hair products are incorporated into gift bags or interactive demos. I am the President of Letters of Love and Global Dental Brigades at IU, which consist of many members. I know that the members from my clubs will be particularly interested in trying JVN hair! Third, I’d organize a tabling event in a high-traffic area and hand out samples for students to try, and then interview them about how they are liking the products. Each event would not only allow students to experience the brand firsthand but also generate engaging content that promotes brand awareness.