Currently, I don't have a vehicle on campus, but I have no issue making a short walk down to the local store and Ubering back with all of the supplies.

For Instagram, I’d post a story holding boxes of Insomnia Cookies in front of a frat house, maybe posed with members, captioned “just raided [frat name]… who’s next?” to build hype around the brand. For TikTok, I’d film videos of genuine reactions when Cookie Crashers show up. For example, the surprise at the door, everyone rushing to pick their favorite cookies, and the immediate increase of energy at the party. My content would be spontaneous, funny, and authentic so people watching instantly wish they were there and hope their party is the next to get crashed.

I would start by asking around to see which frats and organizations are hosting parties that week, then reach out to the presidents to "crash" their party. From my own experience, frats and professional frats have the biggest late-night crowds and would definitely enjoy warm Insomnia cookies and milk. I’d show up unannounced, set up pong tables and swag, and capture authentic content that shows how much fun the brand brings to a college night. Even though this is a one-time event, I think there is a huge opportunity here to turn this into a recurring event where every student organization on campus hopes their party will be "crashed" next.