One of the most anticipated traditions is the annual March Madness bracket competition, where students, faculty, and staff fill out their tournament brackets for a chance to win prizes. It's a campus-wide event that sparks friendly competition and brings everyone together to root for their teams.

Currently, I play a significant role as a Soluna Health Ambassador at Kooth Digital Health, where I advocate for mental health resources and promote accessible care within communities. Additionally, I am actively involved in initiatives focused on health advocacy, marketing, and community outreach, particularly those that emphasize student engagement and well-being.

Pitch Story: The Ultimate Uber Slam Dunk Challenge

Picture this: It’s March Madness season, and campus is buzzing with excitement. Students are wearing their team jerseys, brackets are filled out, and the energy is electric. In the middle of it all, Uber steps onto the court—not just as a ride-sharing app, but as the MVP of student engagement.

Welcome to "Uber's Slam Dunk Challenge", where Uber turns March Madness into a one-of-a-kind, interactive experience that’s all about competition, fun, and unforgettable moments.

At the heart of campus, we create an Uber-branded activation zone—a pop-up "arena" decked out with basketball hoops, comfy seating, and larger-than-life screens showing the games. Students step up to the Shot Clock Challenge, a fast-paced game where they have 24 seconds to sink as many basketball shots as possible. The more shots they make, the bigger the prize—think Uber ride credits, Uber Eats vouchers, or exclusive team swag!

But that’s not all. Every player’s score is automatically entered into the Uber Leaderboard, updated live on a digital screen. The top scorers at the end of the day win grand prizes, like free Uber rides for a month or VIP game-day packages.

For those who just want to kick back, the activation zone doubles as a game-day hangout. With free snacks from Uber Eats, charging stations, and a live-stream of March Madness games, it becomes the place to chill between classes.

And, to keep the action going, we launch a “Fast Break Promo”: a special QR code that students can scan for surprise discounts on rides or food delivery, giving them a taste of Uber’s convenience for late-night cravings or rides to post-game parties.

Uber’s Slam Dunk Challenge isn’t just an event; it’s a story students will be talking about long after March Madness ends. It’s fun, it’s competitive, and it’s exactly the kind of unique experience that gets students engaged while solidifying Uber as their go-to app for every move they make.

Game on.