To drive utilization of the limited Sephora x Uber Eats offer, I would leverage Instagram, TikTok, and Snapchat: Create engaging, visually appealing content using the #SephoraUberEats hashtag, and tag both brands. Encourage fellow students to share their experiences for a chance to win a Sephora gift card or a free delivery.Influencer/Peer Marketing: Work with student influencers or beauty enthusiasts on campus to create buzz through tutorials, reviews, or "sephora haul" content. Peer recommendations are powerful, especially in the beauty community.Exclusive In-Person Engagement:Pop-Up Stations & Campus Blitz: Organize fun, visually appealing pop-up events or beauty touchpoints where students can sample products, interact with the offer, and get a promo code. Position the Sephora x Uber Eats deal as a "back-to-school essential" that students can’t miss.Promotions & Discounts: Run a “flash giveaway” or “limited-time discount” for anyone who orders through Uber Eats on specific days—this creates a sense of urgency and exclusivity.Referral & Loyalty Programs:Offer students a referral incentive (e.g., “Get $5 off your first Sephora Uber Eats order if you refer a friend”) to increase word-of-mouth marketing and drive more usage. This helps drive repeat customers and encourages group ordering.Campus-Specific Collaborations:Collaborate with beauty or lifestyle clubs on campus to share the deal during their meetings, events, or newsletters. You could also offer product samples or exclusive Sephora swag at these events to create excitement.By utilizing a combination of on-campus engagement and digital content that taps into peer influence, the goal would be to create a sense of FOMO (fear of missing out) and exclusivity, while making the deal feel personal and tailored to students’ needs.

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To promote Uber's Back-to-School Activation to students, I would leverage social media influencers and campus ambassadors to spread the word about exclusive student discounts and convenient rides to and from campus.