Anne Profile Image

She/Her

Anne

I'm an MBA student at the Kellogg School of Management - Northwestern University with a strategy consulting background and startup brand marketing experience. Let's collaborate!

I'm an MBA student at the Kellogg School of Management - Northwestern University with a strategy consulting background and startup brand marketing experience. Let's collaborate!

Endorsements

Campus professional

About Me

University of Virginia

Class of 2020

Chicago, IL, USA

Skills

Brand Strategy & Content Planning
Creative & Strategic Thinking
Attention to detail

Interests

Pop culture
Brand strategy
Lifestyle brands

Interview Questions

Seed

Seed Content Creator

Seed Profile Image

What types of content do you find most effective for engaging health-conscious consumers?

Health-conscious consumers need to be assured that a wellness product has legitimate claims, without boring them with scientific jargon.

I find the following types of content to be effective: simple "how to" videos that demonstrate product use in daily life, "myth busters" videos about a key ingredient, real customer review videos, influencer videos that incorporate the product into their aspirational lifestyles.

Seed

Seed Content Creator

Seed Profile Image

What makes you a good fit for a content creator for seed?

With my career so far, I've gained experience both with the medical field and with consumer products. I spent years advising health care companies on new products and patient experience. Now, as an MBA student at the top marketing program in the US, I've taken marketing courses with the best of the best and curated a toolkit of marketing frameworks. I applied my classroom lessons in my summer internship, where I drove brand strategy for a CPG startup and developed content to execute that strategy.

As a professional, I bring a blend of consumer marketing skills, health & wellness industry knowledge, and a dedication to aligning strategy with execution. As a consumer, I'm always exploring products that offer health benefits. I am no stranger to this type of content, and I know what makes consumers stop scrolling.

Vanicream Sensitive Skin Care

Vanicream Brand Ambassador

Vanicream Sensitive Skin Care Profile Image

DO you have 5K on IG and/or TikTOK? IF yes, Please share a direct link to your IG / Tiktok! Make sure you are public

I have 2500 followers on Instagram, but I'm confident in my engagement levels!

https://www.instagram.com/annesatterwhite/?hl=en

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