Because I want to look good and dress nicely but also go on the rides in the pier, I can use CLUTCH glue to hold down my tops so that I don't have any wardrobe malfunctions!

You could also do a “brain vs body” concept where on-screen captions represent internal thoughts. The brain suggests responsible adult choices like oatmeal or meal prep, while the body just pours Man Cereal immediately without discussion. The humor comes from the silent mutiny of the body winning.

The primary target customer for Man Cereal is health-conscious men who want convenient, high-protein nutrition without sacrificing taste, particularly busy professionals, fitness enthusiasts, and those interested in improving diet without complex meal prep. This audience is often motivated by performance, convenience, and clear functional benefits such as protein content, low sugar, or clean ingredients. To reach them effectively, I would focus on platforms where they already consume lifestyle and fitness content, such as Instagram, TikTok, YouTube, and podcasts. Messaging should highlight tangible benefits such as energy, muscle support, convenience, and taste by using relatable scenarios like quick breakfasts before work or post-workout meals. Partnerships with fitness creators, humorous “guy-coded” content, and straightforward product demonstrations would likely resonate strongly.