I’d turn sampling into interactive social moments. On campus, I’d host ColourPop pop-ups before big events like game days, formals or date parties, where students can try products, snap content, and share their looks. At UCLA, there is a big plaza area with high-student traffic, infamously known as "BruinWalk," where many students hang around; this would be a great location for ColourPop to be displayed and for students to interact with the brand and products. Off campus, I’d partner with nearby coffee shops or athletic studios to include ColourPop minis in swag bags or host casual beauty nights. I’d tie it all together with TikTok and Instagram content, QR codes, and tagged posts to keep the excitement going beyond the event.

As UCLA's Gamma Phi Beta Sorority Sisterhood Activities Chair, I am constantly planning activities that bring people together, so I'd greatly promote ColourPop all throughout not only my sorority but all greek life at UCLA. I would incorporate ColourPop products at different sisterhood activities, whether they're "get ready with me's," pre-game day or social events, or just spontaneous fun nights with other sisters living in the house. Being very involved with our social media field as well, I could promote ColourPop's products on our sorority's social media platforms and curate fun videos that positively reflect ColourPop's incredible products. Because our audience is primarily college-aged women in LA, I'd highlight content that feels relatable, trend-driven, and encouraging to watch.

I love how ColourPop makes high quality, in vogue makeup both accessible and fun! I feel like ColourPop is always releasing new themed collections and shades that feel current and creative, yet still very affordable for college students like myself. There is so much room for individuality in ColourPop's products; whether it's bold, fun or natural, I am always able to use their products no matter the occasion. As a college girl in LA too, I love that ColourPop reflects the city's energy of trendy, inclusive and constantly evolving.