I’m new to creating formal UGC, but I’ve consistently filmed and edited lifestyle content for personal use, including GRWM videos, event recaps, and day-in-the-life clips for friends and social media. These focus on fun moments, aesthetic composition, and capturing authentic and relatable clips. While they haven’t been created for brands yet, they reflect the same storytelling and visual style I would bring to UGC content.

I’d showcase it through a soft and sensory “strawberry & cream” summer concept. Starting with fresh beachy waves or pool shots, then layering in close-up mist shots, texture visuals, and natural reactions. I also love the idea of asking strangers their thoughts of my scent while traveling to see authentic reactions from others. I’d use warm lighting and coastal settings to highlight the scent and finish, paired with a quick GRWM or voiceover describing how it feels and wears, keeping it playful, feminine, and effortless. As a die-hard fan of gourmand perfumes, body mists and scents, I would be beyond stoked to create content for Pacifica's new product!!

As one of the most beach and pool-frequent visitors and tanning LA girlies, I'd want to curate coastal-based lifestyle content with a mix of GRWMs, post-ocean routines, and casual day-in-the-life clips. I’d also incorporate pool days and sunset settings to keep it varied, all centered around a relaxed, sun-kissed summer vibe and the Pacifica product.