Interview Questions
Tandem
Social Media Audit & Optimization Assistant

Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
I use Instagram and LinkedIn most often. I like Instagram's detailed engagement metrics for stories and reels, it's great for tracking what resonates visually. LinkedIn's analytics make it easy to see audience demographics and post reach, which helps tailor content strategy.
Tandem
Social Media Audit & Optimization Assistant

What tools or strategies do you recommend for optimizing engagement across platforms?
I recommend using analytics tools such as Meta Business Suite, Google Analytics, or Facebook Business Manager to track what content performs the best. Then I'd tailor posts by platform, for example, adjusting the timing of posts, format, and tone. I would also use A/B testing to see what drives the most engagement.
Tandem
Social Media Audit & Optimization Assistant

If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
I'd start by confirming the issue by replicating it myself and checking if its user-specific or platform-wide. Then I'd rule out simple causes like settings, permissions, or connection issues. If it persists, I'd check known outages or recent updates, and document what I've tried before escalating it if needed.

