Emailed from Annabella.cotugno@gmail.com

Aside from my typical daily scrolling (which already does a pretty good job of keeping me up to date on trends), working in social media means it’s essential that I do proper research across platforms to develop a strong content strategy. In my current role, I usually start by looking through trending sounds on TikTok and then let that take me down a bit of a rabbit hole. For Instagram, I keep a close eye on influencers in our network to see what they’re posting and draw inspiration from the content that’s performing well. I also manage our Pinterest account, where I use the Pinterest Trends Hub to track trending keywords and upcoming forecasts.

What I love most about social media and influencer marketing is that no two days are ever the same. There’s always a new trend to follow, new creators gaining traction, and fresh ideas to explore, which keeps the work exciting and fast-paced. I also really enjoy the creative freedom it offers. Being able to experiment, collaborate with different people, and try new approaches makes the work fun! In my current role, I get to work with influencers and social media and it is always the highlight of my day. I have met some amazing people through influencer outreach and even got to meet some of them at in-person events! These are connections I truly cherish, and I know how important it is to build these relationships. The power of social media can be such a wonderful tool when nurtured effectively.