I stay updated on trends by spending time on Instagram and TikTok and paying attention to what’s going viral. I watch which challenges, hashtags, and content styles are getting the most engagement and notice what people around me are sharing. I also follow creators and brands that are known for setting trends, so I can see what’s working and what’s catching people’s attention in real time.

What attracts me to social media marketing is how it connects to my college experience and what I’m studying. I’m learning about business, branding, and how companies connect with consumers, and social media is such a big part of that now. As a college student, I see every day how social media influences what people buy, where they go, and what brands they trust, so it’s interesting to understand how that all works behind the scenes. I like that it combines creativity with real world strategy and feels relevant to both my degree and everyday life

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