No but I'd like to in the future.

For Valentine’s Day I launched a limited edition rose delivery campaign. Each rose was hand-wrapped in sustainable tissue, tied with silk ribbon, and paired with a customizable handwritten note. I focused the content strategy on creating emotional connection and elegance on TikTok and Instagram. I shared short form videos featuring closeups of the roses and packaging clips while sharing stories of why people bought them and who they got them for. The colour palette stayed consistent with pink and red tones, natural lighting, and minimalist backgrounds. To build engagement I included captions like 'send one to your favourite person, including yourself.' This inclusive message helped broaden the audience to not just lovers, but also people sending them to their best friends, professors, coworkers, etc. The drop sold out in under 72 hours and generated lots of saves and shares on IG.

To ensure my content aligns with Ellis Brooklyn’s aesthetic and values, I focus on clean, elegant visuals and storytelling that reflects the brand’s focus on sustainability, self-expression, and modern accessible luxury. I’d start by reviewing Ellis Brooklyn’s colour palette and compliment it by filming in natural light, soft neutrals, and minimalist backgrounds. I’d also incorporate language that reflects the brand’s voice of being free and mindful. I’d make sure each video/image emphasises transparency and vegan cruelty-free beauty, and the emotional connection to summer scents.