Authenticity to me is communicating with customers as if we are friends and I'm sharing the best-kept secret and it's made just for them. Curating a authentic conversation through social media can make audiences feel connected to the brand and admire the honest and community-oriented brand.

I like to create FOMO by curating upscale 'sold out' content that makes the product appear desirable and exclusive. Placing the product in luxury spaces or aesthetic in NYC also helps appeal to the overall brand strategy. Additionally, creating strategies around exclusive experiences, work and partner with influencers improves social proof.

Always respond positively with the intention to improve the customer experience. Keep track of the feedback specifics and thank the customer for their feedback and see how we can make it right.