If I were the marketing manager for Poparazzi and was planning a launch at the University of Notre Dame in the fall, I would set up a tailgate Poparazzi sponsored event were a few students from ND would rep Poparazzi merch and hand out disposable cameras, QR codes to the poparazzi app and snacks that fit the poparazzi- color scheme. Game days define fall at Notre Dame and attendance from the student body is incredibly high and diverse. Students are constantly taking candid pictures of their friends throughout the gameday and targeting them while they are in a social state of mind and eager to capture candid, carefree memories would be an invaluable opportunity for Poparazzi!

I think the agency of being able to take down a picture that is taken of you would really attract students. It is great to have your friends take candids of you, but still having the control of your personal brand that is being created online is also important. I think the agency Poparazzi gives their users in this regard places trust in Poparazzi and keeps the purpose of it being a candid, carefree but also positive online experience.