I'd like to see Saint James in places students already go on the daily like local coffee shops (Alpine Modern, Loving Cup), fitness studios (CorePower Yoga is super popular in Boulder so it'd be a great choice), and casual food spots near campus (The Corner, Scrooge Banh Mi, Half Fast Subs).

I'd partner with student groups that already bring together large social communities. Firstly, greek life starting with my own sorority, Gamma Phi Beta. Our events have strong attendance and are already heavily promoted so they'd be the perfect place to incorporate Saint James product more often. Secondly, fitness/ wellness organizations (like Girl Gains, which I am also a member of). These clubs align well with your healthier refreshment style brand. Rather than building new events, I'd bring Saint James into pre-existing communities making it easy to raise brand awareness while still feeling authentic.

I'd build on my chapter's pre-existing relationship with Saint James by turning our highest-attended sorority events into consistent, branded experiences. As part of the largest national Gamma Phi Beta chapter (and one of the largest organizations on campus), I have access to large audiences. Through weekly chapter dinners, study tables, philanthropy events, and sisterhoods, I could easily integrate Saint James into events that already draw in 100+ girls on the regular.

I also run our chapters social media (8.1k followers), so I could expand reach by promoting Saint James sponsored events on our stories and posts and adding incentives like merch giveaways to prompt girls to come to the event and post/ tag the brand in their content.