Nonfiction Research
Cultural Online Research
What's the best thing you've read in the past year?
I would say the Texas Tribune hit piece on Governor Abbott - it was very intricately written to where it was almost undeterminable for some readers on whether or not it was truly a hit piece.
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
I think that TikTok overall is the current booming platform, so in general gifting publically to members on this platform is effective. One specific example I see resurfacing is Versed pink bubble looking headband. They have shipped it to a variety of influencers on TikTok, and since headbands are such a simple part of many routines, I have seen it on a variety of individuals in a wide range of activities. This headband is creative, as it is easily distinguishable as their own product, yet is easy to disperse and showcase.