She/Her
Anna
Hi my name is Anna and I am a integrated Studies major in marketing and design at Utah State University. I am going into my senior year. I love all things creative, marketing, and PR!
Endorsements
UGC Creator
About Me
utah State University
Salt Lake City, UT, USA
Interests
My Clubs and Associations
Utah State Dance Company
Interview Questions
My Wellnest Consulting
Social Media Content Manager
How do you define and measure success for a social media account?
I define success on social media by how well the content meets strategic goals like engagement, brand awareness, or conversions. I track performance using metrics such as reach, engagement, CTR, and audience sentiment through tools like Meta Business Suite, Instagram Insights, or Google Analytics. Then I use those insights to refine the content strategy, focusing on what resonates most with the audience while staying aligned with the brand’s voice.
My Wellnest Consulting
Social Media Content Manager
Can you walk us through a successful social media campaign you've managed in the past?
I managed the instagram for Utah State Dance Company in which I promoted events through eye catch graphics, incentives, and consistency. We ended up having the highest audition turnout we have ever had.
My Wellnest Consulting
Social Media Content Manager
How do you stay updated on the latest social media trends and incorporate them into content strategies?
To stay updated on the latest social media trends, I combine active observation with strategic learning. I regularly follow leading industry sources like HubSpot, Social Media Today, and Later, as well as platform-specific blogs (like Instagram for Business or TikTok Newsroom). I also track trending hashtags, challenges, and viral formats directly on the platforms themselves.