Content that builds a brand focuses on storytelling, bringing the brand’s story to life in ways that feel engaging and relatable. In contrast, content that drives a purchase leverages influencers, trending formats, and algorithms to showcase benefits and convert interest into sales.

If I had to create one piece of content for Sousa this week, I would post one that incorporates the upcoming Coachella festival. The content would be called "Festival Essentials with Sousa" and would include Sousa, alongside sunglasses, hats, and festival gear. The post taps into the trending festival lifestyle while staying on theme with wellness and performance. Sousa is being positioned as a go-to stable for staying energized, refreshed, and festival-ready, which aligns with the upcoming Coachella hype.

To increase engagement for a new Supplement brand on social media, I would focus on storytelling and authenticity. I would create short-form video content that aligns with your brand. For example, partner with fitness and wellness influencers whose audiences align with your brand to showcase authentic product experiences.