I’d make an authentic product review feel fun and spontaneous by capturing my real-time reaction as I pick up the product in-store and take that first sip, no retakes, just natural thoughts. I’d use viral TikTok hooks or audio to draw viewers in, but keep the vibe casual, like I’m texting a friend about a new favorite find. A little humor, light editing, and honest commentary go a long way. I want people to feel like they’re discovering PopSips with me, not just watching a review.

I post daily on both TikTok and Instagram, giving me strong insight into what makes content pop — from trends and transitions to audio and humor. As Editor in Chief of Maryville’s PawPrint, I’ve led creative content production and editing, always aiming for clarity, relatability, and strong visual storytelling. I also grew engagement as Social Media Chair for NSSLHA by curating targeted Instagram posts, which shows my ability to connect content with a niche audience. On TikTok, I’m confident on camera, love using viral audio and spontaneous hooks, and I’m always looking for fun, clever ways to highlight a product’s personality, like PopSips!

My strategy for making content is to research the type of videos already being produced and take notes on how to maintain a similar style without copying and pasting. Keeping consistent branding for a company is important. I would also research trending audio or trends to decide what direction will be best to create content for the company.