My first idea for the first social media post would be to a lifestyle video aimed at reaching consumers who haven’t really heard of the product yet. For example, it could be a day in the life or a GRWM (get ready with me) type of video where the product is naturally integrated into the content. From there, I would create follow up highlight videos that focus more directly on the product, showcasing its features and benefits. I like this approach because it balances authentic storytelling with clear product promotion. I believe a blend of multiple angles is most effective for CPG brands.

I have hands-on experience managing social media channels and creating content that resonates with audiences. I specialize in user-generated content, bringing authenticity and energy to every campaign. In the CPG world, I recently filmed and edited a highlight video for Nate’s Honey, showcasing the brand’s unique offerings in a way that’s engaging and shareable. I’ve also collaborated with Whoa Dough, producing content that aligns with the brand’s voice and encourages audience interaction. More content lives in my creative portfolio, I would love for you to check it out: https://readymag.website/5235270 I enjoy creating content that feels natural yet strategically designed to grow engagement, and I’m comfortable managing campaigns from start to finish. I’m confident in using trends, captions, and storytelling to make content stand out, and I love seeing the impact it has on the brand and audience.

I am interested and also available!