Two major campus moments stand out as perfect opportunities for Bumble BFF to build visibility and foster real connection at UW. The first is Spring Fling, our annual outdoor concert on the HUB Lawn. The event brings in popular artists, food trucks, and long lines of students eager to visit brand tables. People naturally show up in groups or wander around looking to meet others, which makes it the ideal place to introduce Bumble BFF as a fun and easy way to make new friends. Students already expect merch, games, and giveaways at Spring Fling, so a Bumble BFF activation would fit right in and naturally drive downloads.

The second moment is Greek Week’s street festival, which shuts down a full block for fundraising, tabling, activities, and brand involvement. The crowd includes both students involved in Greek life and students simply walking to class, so the reach is huge. It is also one of the few events where sororities, fraternities, and campus organizations are all in the same place. This creates a perfect opportunity for Bumble BFF to show support for philanthropic efforts while meeting students who are already very community oriented. Setting up interactive elements or giveaways would bring people over and help build authentic connections that reflect the heart of the BFF mission.

Both events bring together thousands of students in one place, making them ideal for increasing awareness, encouraging sign ups, and positioning Bumble BFF as the easiest way to find your people on campus.

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