I think some brands like Smart Sweets

That’s awesome! Being very comfortable on camera and loving to share everyday routines is a huge advantage, especially on TikTok where authenticity and relatability really shine. Running videos are super engaging, and combining them with glimpses of your meals, workouts, or meal tracking can create a really compelling story that connects with your audience on multiple levels. Plus, your background in nutrition gives you a great edge to educate while keeping things fun and real. Have you thought about mixing in quick tips or myth-busting moments in your videos? That kind of content often does really well and adds value!

When I get a creative brief, I start by really diving into the core message and goals to understand what the project needs to achieve. From there, I think about how to weave in my authentic voice—whether that’s blending scientific insight with personal stories, keeping the tone relatable and approachable, or highlighting real experiences that connect emotionally with the audience. I like to brainstorm ideas that stay true to both the brief and my passion, then create content that feels natural and genuine, not forced. Whether it’s writing, visuals, or social media posts, I aim to bring the concept to life by balancing clear, evidence-based information with warmth and personality, making the content both trustworthy and engaging. How about you—how do you usually approach your creative projects?