One of my recent content campaigns was for Sears Architects, where we ran targeted social media ads aimed at people looking to build homes in Southern California. As a team we developed the visual and written content, focusing on clean, aspirational imagery and messaging that spoke to luxury, craftsmanship, and coastal living.

Within just the first few days, the campaign generated over 13,000 impressions, 395 link clicks, and an engagement rate of 5.23%, a strong start for a cold audience. We also saw people spending more time on the landing page, showing that the content wasn't just eye-catching but genuinely aligned with what the audience was looking for.

What made the campaign successful was a combination of strategic targeting, platform-specific creative, and consistent branding. It taught me a lot about how to connect with a specific lifestyle audience, which translates really well to bridal content where emotion and aspiration play such a big role.

I start by deeply understanding who the audience is: what they care about, what emotions drive their decisions, and what kind of content they naturally engage with.

For a bridal audience, it's often about capturing emotion, aspiration, and personal style. I pay attention to current bridal trends, the tone that brides respond to (romantic, elegant, joyful), and the visual aesthetics that feel timeless but fresh.

From there, I tailor both visuals and copy to speak directly to that mindset. That might mean showcasing designer gowns in a way that highlights their unique details, creating emotional storytelling around a bridal appointment, or using trending audio in Reels to connect with brides scrolling for inspiration. I also factor in platform-specific behavior.

My goal is always to make the viewer feel like, "This is for me!"

Since October 2024, I've been working as a Graphic Design Intern at TGW Logistics, where I create visuals for digital ads, social media, email campaigns, websites, and print. I also shoot and edit video content using Premiere Pro and After Effects, making sure everything aligns with our brand.

At the same time, I’m a Prepress Designer at Photo EVO PRO, where I focus on quality control, color management, and prepping files for print using Adobe Creative Suite.

Before that, I was a Graphic Designer at Digital Limelight Media, designing across web, print, and email while also incorporating UI/UX principles in Figma.

I’ve also held roles in marketing and design at i3 Business Solutions and Auto-Wares, which gave me a strong foundation in branding and visual storytelling.