What do you think most brands are doing wrong in regards to their content strategy?
Currently brands are stuck in between content created for millennial and older generations and content created for Gen Z. Often times I find that content created for Gen Z is often missing the mark in terms of resonating with their target consumers it often comes off as if it's their parents trying to be "hip" without really understanding what the true message at hand is
Share a time when you've been able to mobilize a group of people around a product, service, or cause you feel passionate about?
During the summer of COVID the murder of George Floyd took place. As a white female I spent a lot of time reflecting on my privileges and wondering how I could help give back and raise awareness. I looked to my sorority and created a categorized list of black-owned businesses to share with my sisters and for them to share on social media on organizations to spend money on along with information on the injustices the black community was facing and resources on places to donate.
Peacock
Consumer Feedback Survey
What is your favorite streaming platform and why?
I honestly do not have a favorite streaming platform because I feel like each platform fails to give solid recommendations of shows and movies based off of my watching history.