What do you think is the most innovative trend in marketing today, and how would you leverage it for Inkitt's growth?
Probably video marketing like tiktok. It has gained millions of users and the algorithm helps people find what they are interested in. You could make a tiktok account that is structured like a booktok account. It would help to promote books on your site.
What social media platforms do you believe are most effective for reaching Gen Z readers, and why?
Tik tok because there is a whole “book tok” community that have thousands of Gen Z readers.
Please brainstorm one way you'd build community around Inkitt on your campus.
I would create fliers that have a QR code to access the website and you could have a contest on who could have the most likes/comments on their book would win something.