I’d make it feel cozy and real like you’re right there in the kitchen with me. I’d start with a quick clip of me in Target, excitedly finding BAKR in the frozen aisle, maybe with a little “found them!” moment. Then at home, I’d show the cookies going into the oven, that soft golden color as they bake, and the smell that makes you smile before you even taste them. While they’re baking, I’d talk about how nice it is to have fresh-baked cookies without all the prep work. I’d include close-ups of the packaging and that gooey, fresh-out-the-oven moment when I take a bite. The tone would be warm, comforting, and a little nostalgic something people can almost smell and taste through the screen.

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