I could lead sampling by building ColourPop into spaces where people are already gathering and open to trying something new. On campus, that could look like mini “get ready with me” moments at Association of Black Students events, a ColourPop glam station before a cappella performances, or sampling at brotherhood and service events through Alpha Phi Omega. Off campus, many of these organizations already partner with community groups in St. Louis, so I could bring ColourPop to volunteer days, youth programs, or local showcases, framing it as a fun self-expression moment rather than a traditional promo.

I would engage my audience by leaning into what people already know me for: being bold with color and unafraid to stand out. Because that’s already part of my personal style, promoting ColourPop would feel authentic — I’d show how I actually use the products day to day, whether that’s a bright eye on a random Tuesday or a fun look for an event. I’d focus on making makeup feel playful and approachable, encouraging people to experiment the same way I do, rather than aiming for perfection.

I love ColourPop because it gives me an excuse to lean fully into bold color! Coming from Massachusetts, it feels so normal for everyone to default to all black and keep things minimal, but ColourPop pushes me to switch it up and have fun with makeup instead of playing it safe. I love that the brand makes experimenting feel easy and affordable, so trying a bright eye or unexpected shade feels exciting, not intimidating.