That’s a great question — a Sephora x Uber Eats collab is the kind of launch that thrives on novelty, convenience, and lifestyle storytelling. Since it’s all about getting beauty delivered to your doorstep, the content should balance luxury meets instant gratification. Here’s how I’d go about it: 1.  Core Messaging Speed + Glamour: “Beauty at the speed of Uber Eats.” Everyday meets luxury: Sephora’s prestige beauty, made as easy as ordering dinner. Moments that need beauty now: last-minute date, zoom call, gift, touch-up. 2.  Content Pillars a. Social Media Launch Content Teaser Reel/TikTok: Show an Uber Eats bag arriving → instead of food, it’s a Sephora haul. Big reveal with upbeat music. POV Trend: “POV: You forgot your lipstick before your night out… good thing Sephora delivers.” Unboxing Series: Influencers order Sephora on Uber Eats → film the exact delivery-to-door experience, emphasize speed. Comparison Skits: “Ordering dinner vs. ordering a new lipstick” → side by side, same ease. b. Influencer Partnerships Partner with lifestyle + beauty creators (mid-tier, TikTok first). Challenge idea: “Sephora in 30” → creators show how they can transform their look in the time it takes for their order to arrive. c. Real-Time & Relatable Moments Memes: “When your foundation runs out right before going out… Sephora x Uber Eats understood the assignment.” Situational Shorts: “Forgot your mascara? No panic, just Uber Eats it.”

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