On campus, I could set up “glitter pop-up stations” at events or student club meetings, where people can try products and take quick selfies or mini tutorials. Off campus, I’d collaborate with some of our local spots, like coffee shops or fitness locations to host small pop-up demos or giveaway stations. I’d focus on making the experience shareable, interactive, and genuinely enjoyable so people leave excited to try and talk about the products.

I would engage my audience by creating authentic, fun content that shows how I use ColourPop products in my daily life. This could include quick tutorials, concert-inspired looks, and tips for using their glitter gels and other products in creative ways. I’d also host challenges, polls, or giveaways to get my peers involved, making them feel part of the ColourPop community while showing how accessible and versatile the products are.

I love ColourPop because it’s affordable and super easy to use, which makes experimenting with makeup fun and very stress-free. I’ve especially loved their glitter gels, which I use for concerts all the time to add a little extra sparkle and personality to my looks. It’s a brand that lets me be creative without breaking the bank.