To build community, I’d keep it real and interactive. Engaging with followers through comments, DMs, and even polls keeps the conversation flowing. I’d encourage people to share their thoughts and experiences, maybe even feature some of their content, so they feel seen and heard. I’d also lean into trending challenges or hashtags to keep things fun and relevant. Creating a space where people feel like they’re part of something bigger is key — whether it's through live Q&As, responding to feedback, or just keeping the vibe casual and authentic.

For me, a brand’s page feels approachable when it’s visually cohesive, easy to navigate, and authentic. I love when brands show their personality, whether that’s through relatable language, engaging content, or a clear tone that resonates with their audience. I’m drawn to pages that feel inclusive, use real people in their posts, and don’t just push products but also share value — like beauty tips or behind-the-scenes moments. It makes me feel like I’m interacting with a brand that genuinely cares about its followers.

I stay updated with beauty trends by following influencers, beauty blogs, and TikTok creators who are always on top of the latest products and techniques. I also keep an eye on beauty-focused Instagram accounts and Pinterest for visual inspiration. To incorporate these trends into my content creation, I would integrate popular beauty challenges, product reviews, or tutorials into Glamir AI’s content while staying true to the brand’s unique voice. I’d also experiment with different formats like short-form videos, before-and-after comparisons, and user-generated content to keep it fresh and engaging.