What college ARE you at? What clubs, events, or popular areas on your campus would be the best places to distribute samples and promote IQ Pouches?

I mainly use Instagram, linkedin and WhatsApp to engage peers. Instagram works best for discovery and engagement through reels, stories, and relatable content, while WhatsApp is highly effective for direct communication via groups, broadcasts, and quick sharing.I also use YouTube for longer-form content and LinkedIn when targeting more career-focused or professional audiences.
Overall, I prioritize platforms based on where my peers are most active and how they prefer to consume content—short, engaging, and easy to share.

I’d promote IQ Brand by making it visible, relatable, and part of everyday student life—not just “another brand.”
First, I’d build awareness through student communities—WhatsApp groups, Instagram pages, and college clubs—with content that feels native (memes, reels, quick hacks).
Then, I’d run on-campus activations like pop-up stalls, free trials, and mini challenges so students can experience the brand firsthand.
I’d collaborate with student influencers and societies to create authentic word-of-mouth and user-generated content.
Finally, I’d highlight how IQ fits into student needs—saving time, boosting productivity, or improving lifestyle—keeping messaging simple, honest, and benefit-driven rather than overly promotional.