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A bit more relaxed, as if talking to a colleague over coffee)"Absolutely. When I think about my life here on campus, it really exists in three different worlds. And in each one, 'Work in Progress' means something slightly different.First, there's my tech world. I’m a core member of InnovateBBS, which is our university's entrepreneurship and tech club. It's this buzzing, chaotic space where students are always building something. You walk in there late on a Tuesday, and you can just feel the WIP. It's the sound of a 3D printer failing and restarting, the whiteboards covered in scribbled-out code, the half-empty coffee cups next to a laptop. It's the messy, exciting birthplace of ideas.So for them, I wouldn't want WIP Energy to just be a logo. I'd want it to be part of the process. I know the guys who run our annual hackathon. I’d love to help WIP create a new kind of prize. Not for the best finished product, but for the team that tried something ridiculously ambitious and it didn't quite work. We’d call it the 'Audacious Attempt' prize or something like that. It’s for the most glorious, educational failure. The prize wouldn't be cash, but an hour with WIP's top engineers to help fix the very bugs that stumped them. That’s real support.Then there's my world with the NSS, our social service team. The energy there is different. It’s not about building an app; it’s about building a community. Our 'WIP' is the endless planning for a blood donation camp, the volunteer rosters for a city clean-up, the patient work of teaching kids in a local slum. It’s quiet, tireless effort that no one really sees.I remember our last plantation drive—it was a typical scorching Bhubaneswar afternoon, and we were all drained. Imagine if WIP showed up, not with a big banner, but just with a car full of cold water, electrolyte drinks, and some snacks. It’s a simple act that says, 'We see the hard work you’re putting in for others, and we want to help you keep going.' That's how WIP becomes a part of the good work, not just an advertiser.And finally, there's 'Zephyr,' our massive annual college fest. As an organizer, it's my life for three months. Everyone sees the final three days of lights, music, and celebration. But I live the WIP. I see the dancers in the studio until 2 AM perfecting one move. I see the athletes on the field at sunrise, running drills. I see the committees arguing over budgets in the canteen. That’s the real energy of the fest.So my idea is simple: WIP shouldn't

Of course. Here is a more humanized, conversational take on that answer.(Leans in slightly, with a friendly and engaged expression)"That’s a great question because it gets to the heart of how you build a real connection, not just a brand presence.Honestly, when I hear 'WIP Energy,' I don't think of a corporate slogan. I think of what it actually feels like to be a student. I picture a friend's dorm room at 1 AM, the whiteboard covered in equations. I think of that nervous energy in the library during finals week, where you can almost feel the thinking happening. It’s the grind, the messy middle, the part that never makes it into the final paper but is where all the real learning happens.So, my entire approach would be to simply show them we get it.First, I’d want to meet them where they already are, on places like Instagram or TikTok. We wouldn't just post ads. We’d start a conversation. I'd want to create a hashtag, something like #MyWIP, and just ask students to share the real, unfiltered look of their work. The photo of the desk with three empty coffee mugs, the 3D print that failed, the line of code that finally worked after hours of frustration. We'd celebrate that. The prize for sharing wouldn't be some corporate swag; it'd be a food delivery voucher for a late-night study session or a new pair of headphones to help them focus. It’s about giving them something that actually helps their WIP.But you can't just live online. We'd have to show up for them in person, especially when the pressure is on. Imagine it's mid-terms. Instead of a stiff corporate booth, we set up a 'WIP Fuel Station' in the student union. It’s not about recruitment; it's an oasis. We have great coffee, actual healthy snacks, phone chargers, and maybe a big whiteboard where people can share a problem they're stuck on. It’s a small gesture, but it sends a huge message: 'We see you're working hard, and we're here to help you get through it.'Finally, I’d want to connect all that effort to their future. Let's be honest, career fairs can be intimidating. It's all about polished resumes and past achievements. I’d want our team to change the first question we ask. Instead of 'Tell me about your accomplishments,' we’d ask, 'What's the most exciting thing you're working on right now?'That one question changes everything. It opens the door for a student to talk about their passion, their challenges, their 'WIP Energy.' It shows we care about their potential, not just their past. We could eve