Interview Questions
Yaya Chang Art
Social Media Coordinator

How would you engage audiences for art?
To engage audiences for art, I would focus on storytelling, behind-the-scenes content, and interactive formats. People connect with the story behind the artwork—so I’d share time-lapse videos of the creative process, artist insights, and the inspiration behind each piece. I’d also use trending sounds, reels, and relatable captions to make the content more shareable. To boost engagement, I’d include polls, “this or that” choices, and Q&A sessions in Stories or comments. Featuring fan art, hosting mini-challenges, or asking followers to vote on the next piece helps build a creative community around the artwork. Consistency, visual quality, and authentic voice are key to keeping the audience invested.
Yaya Chang Art
Social Media Coordinator

Can you provide an example of a successful social media campaign you've managed in the past?
Yes! One successful campaign I managed was a short-form video series for a local brand promoting legal awareness. We created a “Myth vs. Fact” reel series that broke down common legal misconceptions in a fun and engaging way. I handled the content planning, scripting, and video editing using trending formats and relevant hashtags. The series not only increased engagement by over 70% within the first two weeks but also helped the brand gain over 5,000 new followers organically. The videos were widely shared, and we received DMs from followers asking for more clarity, which proved it was both impactful and informative.
Yaya Chang Art
Social Media Coordinator

How do you stay updated with the latest social media trends and algorithm changes?
I stay updated by actively following official blogs and updates from platforms like Instagram, YouTube, and LinkedIn. I also follow trusted creators, digital marketers, and social media strategists on platforms like X (Twitter) and LinkedIn. In addition, I regularly check trend-driven pages, use the explore and reels sections to spot new content styles, and join creator communities where updates are discussed in real-time. This helps me quickly adapt my content strategy to align with the latest trends and algorithm changes.