To ensure Saint James becomes a recognizable and loved brand on campus, I would focus on building genuine connections and consistent visibility. I would create engaging content that highlights the lifestyle, values, and quality behind Saint James, while integrating it naturally into everyday student life. This could include pop-up tastings, campus events, and collaborations with student organizations to give people firsthand experiences with the brand. I would also use social media to share real moments, student testimonials, and creative content that makes Saint James feel relatable and authentic. By combining in-person engagement with a strong digital presence, I would help establish Saint James as a brand students trust, enjoy, and actively support.

I would encourage people to purchase Saint James through both Amazon and local stores by creating engaging and authentic content that shows how the brand fits into everyday life. On social media, I would share styling ideas, reviews, and personal experiences with Saint James products, along with clear information on where they can be purchased both online and in local stores. I would also highlight the convenience of Amazon while emphasizing the importance of supporting local retailers by showcasing in-store visits, product displays, and community partnerships. By consistently sharing real, relatable content, I can help build trust and motivate my audience to support Saint James through multiple purchasing options.

I would introduce Saint James to my campus community by meeting students where they already are, both socially and creatively. I would collaborate with student organizations, cultural clubs, and service groups to host events such as coffee chats, open mic nights, and service opportunities that reflect Saint James’ values of faith, community, and service. I would also use social media and word of mouth to share authentic experiences that show how Saint James creates a welcoming and supportive environment for students seeking connection and purpose. I am involved in student organizations and campus activities that allow me to connect with a wide range of students, giving me the opportunity to naturally introduce Saint James to different communities across campus.