There are many option I could do if people kept walking past. One, I could switch it up and be more proactive. Instead of waiting for them to come to up to me, I’d come out from behind the table, smile, and ask them a question. Second, I would hold a card out or have a small sign with the question on it so it catches attention from a distance. It’s really just about making it feel quick, fun, and worth their time.

I think OnerActive does a good job on social media for their specific target audience. What stands out is how community focused their content is. They use everyday creators and gym lovers instead of polished ads. They have a clear idea when they are showing their product in action, whether it is their color palette or keeping it aesthetic.

To engage, I'd start off by asking a quick question "When was the last time you've received a hand written card?" Based on their answer, I would know how to react to it and relate it back "See, no one really does that anymore, that's why we're here! Cards add that special, personal touch that can not compare to from a simple text." I'd show them their options, explain the brand, and show how easy it is to sign up on the spot.