If I were in charge of Hayati’s socials for one week, I would focus on creating a blend of culturally relevant, engaging, and trend-aware content to connect with your core audience. My approach would be:

Highlight the Story & Heritage – creating educational content to inform your core audience and introduce new audiences to your brand.

Relatable Everyday Content – providing consistent opportunities for your audience to learn and become familiar with the brand, the product, and how it could be integrated into daily life!

Trend Integration – Identify current trending sounds and formats on TikTok and Instagram Reels, then adapt them with an Arab cultural twist that could align with the brand!

Community Engagement – Actively reply to every comment and DM, and spark conversations to really build and maintain relationships with the community!

User-Generated Content Push – I would recommend the brand being put in the hand of many different creators who can organically display products in the "everyday person's" hands! It is a very popular and successful strategy that brands are doing right now to push content, and the brands that I love right now are successfully using this to their advantage!

Metrics Check-In – Track performance daily to see which posts get the strongest engagement, then adjust mid-week to double down on winning formats.

This way, the week would be a balance of storytelling, trend-based growth, and genuine community connection, while staying authentic to Hayati’s cultural roots.

My favorite content creators at the moment would be Kaila Kake, Justine (Justine's Camera Roll) De'arra Taylor and Lauren (Laurenthelolife) for the way that they can warmly communicate to their audience and make any viewer new or old feel the exact same, comfortable and sisterly vibe and they all know how to create authentic and engaging content that makes any creator feel like they are watching someone with authority immediately when they watch.

The brand I'm currently admiring for their social presence would be Arencia since they seem to be on trend every time and understand how they can create content to blend trends into their content and get them trending organically!

Some honorable mentions that I love is also brands like Beauty of Joseon and Huda Beauty for the same thing! I love seeing brands step out and provide creativity to intertwine trends with their content and really hit the main pillars of posting and creating content!