I like to learn as much as possible about a brand and position myself as a customer to see exactly what they could want, and then create content that answers and presents exactly what the customer needs.

I like to find content styles that are already trending and create my own original and creative twists to them!

I love creating a bunch of different hooks as well, whether it would be through visual or auditory hooks.

If I were in charge of Hayati’s socials for one week, I would focus on creating a blend of culturally relevant, engaging, and trend-aware content to connect with your core audience. My approach would be:

Highlight the Story & Heritage – creating educational content to inform your core audience and introduce new audiences to your brand.

Relatable Everyday Content – providing consistent opportunities for your audience to learn and become familiar with the brand, the product, and how it could be integrated into daily life!

Trend Integration – Identify current trending sounds and formats on TikTok and Instagram Reels, then adapt them with an Arab cultural twist that could align with the brand!

Community Engagement – Actively reply to every comment and DM, and spark conversations to really build and maintain relationships with the community!

User-Generated Content Push – I would recommend the brand being put in the hand of many different creators who can organically display products in the "everyday person's" hands! It is a very popular and successful strategy that brands are doing right now to push content, and the brands that I love right now are successfully using this to their advantage!

Metrics Check-In – Track performance daily to see which posts get the strongest engagement, then adjust mid-week to double down on winning formats.

This way, the week would be a balance of storytelling, trend-based growth, and genuine community connection, while staying authentic to Hayati’s cultural roots.