I’d bring humor and energy to hydration content by making it fun, relatable, and scroll-stopping — turning “drink more water” into a moment everyone wants to join. For example, I’d create meme-style Reels and TikToks like: “POV: You finally start hydrating and suddenly you’re the main character 💅💧” “Me before Trevi vs. Me after Trevi — now I sparkle and pass my exams.” “This is your sign to break up with dehydration 💔🚰” I’d also tap into campus humor — “hydration check” duets in the library, chaotic post-gym energy clips, or “Trevi taste-test” challenges with friends. Music, transitions, and reactions would keep it upbeat and trend-driven. To match Trevi’s playful and energizing personality, I’d use vibrant visuals, witty captions, and real student energy — messy buns, dance breaks, spontaneous laughs. The tone would be authentic and conversational, like a friend hyping you up to stay hydrated. Ultimately, I’d make hydration feel like a mood — fun, flavorful, and full of personality — so every post leaves people smiling and sipping.

To promote a new electrolyte brand on campus, I’d focus on creating a movement, not just marketing. My strategy would blend authenticity, social media trends, and in-person experiences to make the brand part of everyday college life. 1. Social Media Storytelling: I’d create aesthetic, lifestyle-oriented content that connects hydration to how students feel — energized, glowing, and focused. Reels like “Day in My Life: Hydrated Edition 💧” or “POV: You survived midterms thanks to [brand name] electrolytes” would blend humor, relatability, and routine. Partnering with micro-influencers (athletes, wellness creators, and RAs) would also amplify reach. 2. Campus Sampling + Challenges: People need to taste the difference. I’d host fun sampling pop-ups near gyms, libraries, and dorms — themed like “Refuel Fridays” or “Sip & Study.” To make it viral, I’d launch a “Hydration Challenge” — students tag friends chugging electrolytes before workouts or study sessions for a chance to win merch or free drinks. 3. Brand Integration into Student Culture: I’d connect the brand with what students already love — tabling at game days, sorority wellness events, and fitness classes. Collaborating with student orgs (intramural sports, wellness clubs, etc.) ensures visibility among diverse groups. 4. Interactive Engagement: Using polls, “flavor personality” quizzes, and “hydration hacks” tips on Instagram stories makes engagement two-way. I’d highlight user-generated content and real student testimonials to build credibility and community around the brand. Overall, I’d make hydration feel cool, convenient, and community-driven — positioning the electrolyte brand as the ultimate campus lifestyle essential.

As a college student myself, I understand that hydration often falls to the bottom of our to-do lists — especially during long study sessions, nights out, or busy days on campus. I’d focus on making hydration feel aesthetic, social, and effortless by turning Trevi into the go-to drink for every college moment. First, I’d create relatable and trend-driven content that fits college culture — short, snappy Reels or TikToks like “Trevi in the Library” study breaks, “Hydration Check” challenges with friends, or “What Your Trevi Flavor Says About You.” I’d lean into fun transitions, campus backdrops, and Trevi’s vibrant branding to make each video eye-catching and shareable. Next, I’d tie hydration to wellness and lifestyle goals — such as fitness, skincare, mental health, and productivity. For example, I could post morning routine content like “Starting my day hydrated with Trevi 💧✨” or “From class to gym — staying refreshed with Trevi.” To drive engagement, I’d run interactive story polls and challenges, like “Guess my flavor of the day 🍓🍋” or “Tag your hydration buddy.” I’d also help host on-campus sampling pop-ups in high-traffic areas (the gym, library, or student union) with creative setups — photo booths, flavor-tasting boards, or giveaways for people who post with #TreviHydration. My goal would be to make Trevi not just a drink — but a hydration movement that’s fun, flavorful, and totally college-core.