Interview Questions
MacroPlate
Influencer Marketing Intern

Can you describe a successful influencer marketing campaign you were involved in?
I had the Domino's campaign with me. I was supposed to approach influencers, share the project details with them, and convince them to be a part of it. I'll say that it requires patience to communicate with them, but it all works out in the end. I managed to onboard three influencers for the Domino's campaign and got them to upload videos for the same.
MacroPlate
Influencer Marketing Intern

How do you approach identifying the right influencers for a campaign?
I did an internship at DRIM as a Personal Blogger Manager. For every campaign we had, there were guidelines on what kind of influencers to approach. But when there were no written rules, I would simply determine what type of influencers the campaign wanted, i.e., identify influencers based on their niches. This could be done using appropriate hashtags. For example, if it was a Taco Bell campaign, I would look for food bloggers/influencers rather than an artist.