One example of a branded video I worked on and was featured in was a short promotional video for a campus event organized by my student group. I helped plan the concept, wrote parts of the script, and appeared on camera to introduce the event and explain why students should attend. We kept the tone energetic and authentic to match our audience, and I worked closely with the team to make sure the visuals and messaging aligned with our group’s brand. After posting the video on Instagram and TikTok, we saw a strong response — it became one of our most-viewed posts that month and helped boost event sign-ups by about 25%. It was a fun and valuable experience that taught me how to combine creativity with strategic messaging.

One example of a successful social media campaign I worked on was a promotional push for a student organization event. Our goal was to increase attendance and engagement, so I helped design a content plan that included countdown posts, behind-the-scenes stories, and interactive polls on Instagram. We also created a branded event hashtag to encourage attendees to share their own posts. Over two weeks, we saw a 40% increase in engagement compared to our usual posts, and the event sold out. After the campaign, I pulled insights from Instagram and tracked which posts drove the most sign-ups, helping the team understand what worked well for future promotions.

To track social media performance metrics, I start by setting clear goals, such as increasing engagement, growing followers, or driving traffic to a website. Based on these goals, I focus on the most relevant metrics like reach, impressions, likes, comments, shares, click-through rates, and conversions. I use platform-specific tools like Instagram Insights, Facebook Analytics, LinkedIn Analytics, or TikTok Analytics to gather the data, and sometimes combine that with tools like Google Analytics to understand how social media drives website activity.