Duolingo is absolutely crushing it on TikTok. They’ve mastered the art of turning a “boring” app into an entertaining personality. By using humor, trends, and their iconic owl as a chaotic mascot, they stay consistently relevant while subtly promoting their product. It’s a great example of how a brand can build emotional connection and go viral without sounding salesy.

While I haven’t led a full-scale campaign yet, I’ve created content that gained strong engagement and positive feedback within smaller communities. I focus on understanding what resonates with the audience—whether it’s trends, tone, or timing—and I’m excited to bring that same energy to a bigger platform like Robyn.

My first move would be to launch a relatable short-form video campaign highlighting how Robyn solves real user problems in creative, engaging ways. I’d pair this with strategic collaborations with niche creators to build trust and organic reach quickly.