Maintaining brand consistency starts with researching the brand's theme and character, specifically its aesthetic and core mission. For a brand like Pound Cake, I would focus on creating a "visual anchor" for every campaign, ensuring that while the creative concepts are fresh and eye-catching, the technical elements like logo placement and color accuracy remain uniform. By utilizing structured templates and strictly adhering to brand guidelines, I ensure that every carousel and launch asset is instantly recognizable to the community, building the long-term trust and authority essential for an award-winning cosmetics line.

I was a part of a marketing committee for two business clubs and the head graphic designer and director of a health social media organization, where I gained proficiency in Canva and Procreate.