For our campus “Cookie Crashers” event in partnership with Insomnia Cookies, we would launch a “Fuel & Focus Night” experience designed to support students during high-stress study periods. Instead of a simple giveaway, the event would transform a central study space into a pop-up lounge with warm Insomnia cookies, caffeine-free drinks. Each cookie bag would include a “focus token” with a positive affirmation or productivity tip, encouraging both relaxation and academic success. By combining late-night treats with wellness elements, this event offers a unique value positioning Insomnia not only as the go to brand for indulgent cookies, but also as a thoughtful partner in student wellbeing and campus culture.

I stay up-to-date with TikTok trends by spending time on the For You Page with intention, paying attention to popular sounds, editing styles, and recurring formats. I also use TikTok’s Creative Center and follow trend-focused creators to spot what’s gaining traction early. When applying trends, I make sure to adapt them to my niche instead of copying directly—for example, taking a trending sound and pairing it with a situation that’s relatable to my audience. This way, the content feels current and engaging while still being authentic and true to my style.