Marlon, Jay Cinco and Yurnboi (Johnny) are influencers I believe W Labs should work with. Gen Z men genuinely look to them for cues around style, hygiene and what it means to be “cool.” Their influence goes beyond entertainment/streaming. Their audiences trust their opinions on appearance, self-care and lifestyle, which makes any brand integration feel aspirational rather than forced.

Yes. I’ve worked across influencer marketing and social media for consumer, lifestyle and entertainment brands. At Pudgy Penguins (crypto company), I managed 200+ creator partnerships end to end, tracking deliverables, performance and timelines while supporting campaigns that generated 200M+ views and drove a 30% YoY increase on TikTok and Instagram. I’ve also handled influencer coordination, gifting and community management for brands like Fabletics and La’Agra (fashion brand), producing short-form content that led to a 35% lift in engagement and managing ongoing creator relationships to support brand growth.