One creative AND effective strategy to amplify the Youthforia voice and Gen Z together, is TikTok. TikTok is the single most influential social media app that affects Generation Z. And one strategy that I would want to implement is Influencer marketing and more social media marketing like Instagram ads. The effect of TikTok and its influence on consumers of our generation is magic. Barnes and Nobles, the classic book store, now has a "Book Tok" section where Books that are highly recommended on Tik Tok are displayed in the front, and attracting Generation Z to get up and get to a brick and mortar book store. to browse. Using influencer marketing is a perfect way to engage the generation, because it is more personal. Influencers like Charli D'amelio have collaborated with Hollister and that has helped Hollister attract more people in general, but especially Gen Z. Because Tik Tok is quick content, it will be less time consuming to push out content that will influence the community to purchase Youthforia and become a "true friend" of the company. The algorithm is catered towards themselves with the for you page, so if an individual is on #skincaretok, Youthforia will gain traction if they are visible on that hashtag. As I know the color changing blush blew up on Tik Tok, we see how Tik Tok can influence people decisions. Making sure Youthforia is relatable to the "youth" generation, you have to get us hooked. I plan to add more relatable content with Youthforia like certain "slideshow " trends and using trending sounds. More social media marketing can change consumers' ives, as well as Youthforia's life.

I am proud of my curated Instagram blogs. Since 2017, I have managed a fashion instagram that shows my outfit diaries and evolution. Using reels, stories, and marketing strategies, I have acquired of following of my biggest supporters while expressing my creative nature. With my fashion account, I highlight my personal style, which I define "undefined." I showcase that my style has no boundaries and cannot be diluted to one aesthetic like "grunge" or "preppy." I do it all because I wear what makes me feel confident in my second skin. And I have shown this confidence and lifted others up with the positivity I have not only on my fashion account, but also on my personal Instagram. I have managed my personal social media as my brand for modeling to receive opportunities like invitations to creative events (photographers, artists, other fellow models, etc). I do not necessarily build a certain persona; I post on my Instagram authentically, using it as a memory album but as well as an extension of who I am.