For W Labs, a men’s body care brand, the ideal influencers should align with grooming, fitness, and lifestyle trends. Partnering with grooming experts like Alex Costa or James Welsh can drive product education, while fitness influencers such as Will Tennyson or Joe Fazer can integrate skincare into their wellness routines. Lifestyle creators like Blake Scott or Marcel Floruss can showcase W Labs products as part of a stylish, modern self-care regimen. Additionally, leveraging TikTok and Instagram micro-influencers (20K–100K followers) in the men’s grooming space can create authentic, high-engagement content tailored to the brand’s audience.

Yes, I have experience in both influencer marketing and social media. As a Growth & Marketing Intern at Pippy, I led a shift in social media strategy, increasing engagement by 40% and driving a 17x follower increase, surpassing 1,000 followers in two months. I analyzed competitor strategies, identified target audience preferences, and leveraged high-performing content trends to maximize engagement. Additionally, I manage my own TikTok account with 500+ followers and an Instagram account with 700+, where I create content that resonates with my audience and builds community engagement.

My biggest superpower is creativity. I excel at developing innovative marketing strategies, crafting engaging content, and finding unique ways to connect with target audiences. Whether it’s through video editing, branding, or social media growth, I leverage creativity to drive engagement, enhance brand identity, and deliver impactful results.