I include purchasing links naturally by integrating them into the story or experience instead of just dropping them at the end. For example, I’ll show using the product in a real-life scenario, talk about why I love it, or highlight its benefits, then casually mention “You can grab this [link in bio/shop now] if you want to try it too.” Using captions, subtle on-screen prompts, or end screens makes the link accessible without feeling pushy, keeping the content authentic and engaging.

I’d showcase a dorm-friendly scent on TikTok by turning a plain or messy room into a cozy, inviting space. The video could start with a cluttered or “meh” room, then show using the scent product with quick, satisfying transitions—like the room instantly feeling fresh and relaxing. Adding upbeat music, captions like “Dorm glow-up in seconds,” and showing a genuine reaction makes it fun, relatable, and shareable.

I would represent Cake Beauty’s brand voice by keeping content fun, colorful, and approachable, while highlighting their playful and inclusive vibe. That could mean using bright visuals, upbeat captions, and engaging tutorials that feel like a friend sharing tips. I’d showcase products in real-life, relatable ways—mixing humor, creativity, and authenticity—so the audience feels connected to both the brand and the experience of using it.