To make Saint James Tea a recognizable and loved brand on campus, I would focus on creating a strong presence through consistent branding, strategic partnerships, and interactive events. I’d host engaging sampling sessions at high-traffic spots, ensuring every student gets a taste while sharing the tea’s health benefits. Collaborating with campus influencers and organizations, I’d integrate Saint James into popular events like fitness classes, club meetings, and game-day tailgates. To build a community connection, I’d run giveaways, create relatable social media content showcasing how Saint James fits into student life, and offer exclusive discounts. By making the brand visible, accessible, and aligned with students' lifestyles, it would quickly become a campus favorite.

Encourage purchases of Saint James by highlighting its availability on both Amazon and in local stores through engaging social media posts. Showcase the convenience of Amazon with quick delivery and subscription perks, sharing swipe-up links or exclusive discount codes. Simultaneously, promote local stores with reels or stories of you shopping, tagging the stores, and hosting giveaways that reward proof of purchase. Emphasize the dual benefit of supporting local businesses while enjoying the tea’s convenience, making Saint James a must-have for everyone.

Introduce Saint James to your campus by hosting “Tea & Chill” pop-up events in high-traffic areas like the student union or library, where students can sample the tea for free in a cozy setup with blankets, bean bags, and relaxing music. Collaborate with student influencers to share the tea’s health benefits on social media, and create buzz through engaging activities like a 7-day “Healthy Hydration Challenge.” Pair this with partnerships during exam weeks to provide Saint James at recharge zones with stress relief activities, making it the ultimate go-to drink for college students seeking wellness and focus.