For Valentine’s Day, I’d create a “sweet surprise” concept — like planning a last-minute date night where the gift is an Insomnia Cookies delivery arriving right when it’s least expected. I could film a cute transition from getting ready → cozy setup → doorbell rings → surprise reveal, focusing on the reaction and the vibe rather than the packaging.

yes

I’d showcase the Valentine’s Day cookie box as part of a cozy, romantic night-in concept — think soft lighting, pajamas, and a “perfect date at home” setup. I’d do a cute unboxing moment, highlight the flavors in a playful taste-test with my partner or friends, and tie it into a relatable theme like “ditch the reservations, we ordered Insomnia.” It would feel warm, intimate, and authentic — focusing on the experience the cookies create, not just the product itself.