Ani+Co.
Social Media Manager
What strategies do you employ to grow an organization's social media following and increase engagement with the audience?
I follow metrics from the social platforms data. So whenever the organization's audience is active is the best time to post. I also monitor how the trends shift and change to see what interactions work best between brand and audience.
Ani+Co.
Social Media Manager
How do you adapt your social media strategy to target different demographics or international audiences?
I research those audiences and see what they are interested in; what content they like to see. I then shape my content to match so it is marketable to them.
Ani+Co.
Social Media Manager
Can you describe your process for developing a social media content calendar?
I work backwards from the deadline. So I set myself time markers for when I need to get drafts done. So if the deadline is 2 weeks from now, I would set the first draft's due date for 6-7 days from today and then make edits for draft 2 due after 2-3 days before finalizing it before the due date.