I love Rare Beauty! There is so much passion and effort that not only goes into their products, but their marketing and development as well. They are well aware of their younger audience, along with their goal to provide beauty products that can be used for beginners or experts, high glam or natural beauty look preferences, and all skin types.

One outlet to increase Go Go Quincy's reach and brand awareness could be social media marketing. As social media has become an integral part of our lives, promoting the company on various social media platforms such as Instagram, Twitter, and Tiktok which have large user bases of all ages. Tiktok especially has become one of the most useful social media apps for promoting brands through quick, eye-catching images and videos paired with popular music that spreads easily to younger audiences have a large user base and provide a great opportunity to reach a wider audience. Paid social media advertising can show great growth for Go Go Quincy as a whole.