To ensure I can consistently meet a daily posting frequency, I rely on planning, batching, and flexibility. I plan content in advance using a weekly or bi-weekly content calendar, which allows me to map out ideas, trends, and key posting dates ahead of time. I then batch-create content, so I always have posts ready, even during busier academic periods.

I have experience creating short-form, platform-native content for social media, with a focus on UGC-style videos that feel authentic, relatable, and engaging. I’m personally passionate about content creation and have independently created promotional content for brands such as COSRX, Bubble, Beauty of Joseon, and Armani, which has given me hands-on experience with digital engagement, aesthetic branding, and audience-focused marketing. I’m comfortable scripting, filming, editing, and posting content independently, and I pay close attention to platform trends, hooks, and pacing to maximize engagement.

I usually look for a good balance of flavour, something that’s not overly salty or sugary, with a bit of acidity or spice to keep it interesting. Texture matters too, and I like sauces that enhance food without overpowering it. Most importantly, it should feel versatile and elevate simple meals.